Direct mail for restaurants & food
Restaurant coupon postcards that put you in every kitchen drawer
Direct mail postcards for restaurants, pizzerias, cafes and food delivery: saturation coupon cards, grand opening postcards, catering offers and loyalty cards to the homes around the restaurant, printed and mailed for up to 60% less.
A restaurant's customers live within a few miles, order the same few things, and keep the coupon card that came in the mail on the refrigerator for weeks. Saturation mail might as well have been designed for restaurants: every home on the routes around the restaurant, no list to buy, and a 6×11 card with the offers and a QR code to the menu.
Coupon postcards on the 6×11, grand opening announcements and catering offers are printed and mailed on a date that fits the promotion, priced for the restaurant's city. Your own customers, from online ordering or a loyalty program, can get a card of their own with a different offer.
What restaurants & food businesses mail
- 6×11 saturation coupon postcards with a QR code to the full menu
- Grand opening saturation to every route within 3 miles
- Delivery-area drops that match the neighborhoods your drivers already cover
- Catering and holiday party 6×11 cards to nearby businesses
- Loyalty and win-back 5×8.25 postcards from your POS or online ordering data
- Seasonal and game-day coupon cards
The coupon card
A 6×11 postcard carries three offers on the back, a photo that makes people hungry on the front and a QR code to the full online menu, and it is built to go out as saturation mail. Mailed to every household on the routes around the restaurant, it costs a fraction of a paper menu mailing and does the same job now that every menu lives on a phone. Pizza places, Chinese and Thai restaurants, delis and wing shops mail it every eight to twelve weeks.
Coupons that get redeemed
Three offers on the card, not ten: a family deal, a lunch deal and a first-order discount for delivery. Each with an expiration date about five weeks out and a code so you know which card produced the order. The offer should be worth the trip; a small percentage off does not move anyone, a free appetizer with a minimum order does.
Grand openings
Saturate every route within three miles two weeks before opening with a "we are opening" card, then again the week of with a coupon, then a third card about a month in to the same routes. Three touches around an opening produce a first-month crowd that reviews and word of mouth then carry. The mail dates are booked backward from opening day with the print partner covering your area, so send the date as soon as it is set.
A coupon card to every home around the restaurant is usually the 6×11; how it sizes up against the 5×8.25 is in postcard sizes and mailing rules. Sending it to every home nearby with no list to buy is EDDM for restaurants.
Request a free quote
Quote a restaurants & food mailing for your city
Tell us what you want to mail, roughly how many and the city it is going to. Whatever the piece is, the quote comes back priced for your city — printing, mail processing and postage — with no obligation, and it comes back in minutes rather than days. No finished design or mailing list needed.
Answers
Restaurants & Food direct mail questions
How much does restaurant direct mail cost?
It is quoted for the routes around the restaurant and the drop: a 6×11 saturation coupon postcard is the lowest-cost option, and the number of routes and pieces sets the price. Send the ZIP codes or the address and radius through the quote form and a written quote for your city comes back.
How often should a restaurant mail its neighborhood?
Every eight to twelve weeks to the same routes, with the offers refreshed each time. Coupon cards are kept, so the goal is to be the card on the refrigerator when the household decides not to cook.
Can you mail menus?
Yes — a menu can mail as a brochure, flyer or booklet with room for the whole thing, built to order and quoted like any other piece. A postcard often works harder for the money, though: your three best offers printed large and a QR code to the online menu, read in the few seconds between the mailbox and the bin. A 6×11 saturation card reaches every home on the route and is kept on the refrigerator the way a paper menu used to be. Ask for either, or have both quoted.
What should a restaurant coupon postcard include?
Three offers, not ten: a family deal, a lunch deal and a first-order discount for delivery. Give each one an expiration date about five weeks out and a code, so you know which card brought the order. A free appetizer with a minimum order gets people in; a small percentage off doesn't.