Direct mail for automotive
Automotive postcards: sales events, service reminders and buyback offers
Direct mail postcards for car dealerships, auto repair, tire and oil change shops, body shops and detailers: sales event cards, service reminders, buyback and trade-up offers, and EDDM around the shop.
Dealerships mail because sales events fill a lot for a weekend, and service departments mail because a reminder at 5,000 miles is worth a repair order. Independent shops mail because the households within five miles of the bays are the whole market. In every case the mail is targeted by what the household drives and when, which is data no other channel gives you.
We produce 6×11 sales event postcards with variable offers per household and vehicle, 5×8.25 service reminder cards triggered from the DMS or shop system, buyback and trade-up cards to owners of specific models, and EDDM to the routes around the store.
What automotive businesses mail
- 6×11 sales event postcards with variable offers per household and vehicle
- Service reminders and oil change coupon cards from the DMS
- Buyback, trade-up and equity cards to owners of specific models
- Conquest cards to owners of competing makes by ZIP
- EDDM for independent shops, tire stores and car washes
- State inspection and seasonal tire change postcards
Vehicle data
Automotive lists select on the vehicle in the driveway: make, model, model year, estimated mileage and purchase date, along with the household data used everywhere else. That is what makes a buyback card to owners of a three-year-old model, a conquest card to owners of a competing make, or a tire offer to households with a vehicle that is due, so much more productive than a general offer.
Service mail that pays
A service reminder mailed at the interval, with a coupon and a QR code to schedule, costs a few cents of print and processing plus postage and produces repair orders worth hundreds. The best programs run from the shop system automatically: due for service, declined-service follow-up, state inspection month, and a thank-you after the visit with a referral offer. Independent shops run the same program from a spreadsheet exported once a month.
Get a quote in minutes
Quote a automotive mailing for your city
Send the postcard size, the quantity and the city it is going to. Pricing is set for your city and your job, so you get a written quote — printing, mail processing and postage — usually within a business hour, with no obligation.
Answers
Automotive direct mail questions
How much do automotive sales event mailers cost?
It is quoted for the dealership's market and the drop: a 6×11 postcard to a vehicle-owner list with variable offers per household, with the list stated separately. Send the market, the quantity and the event dates through the quote form for a written quote.
Can you send service reminders automatically?
Yes. Connect your DMS or shop management system, or send a monthly export, and reminder postcards go out to each customer at the right interval with their vehicle, the service due and a coupon printed per card.
Can I mail owners of a specific vehicle model?
Yes. Vehicle-owner lists can be selected by make, model, model year and ZIP code, for buyback, trade-up, conquest and recall-related mailings.