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Industries

Direct mail programs built for the way your industry sells

A real estate farm, a dental new-patient offer, a restaurant coupon card and a nonprofit appeal are different mailings with different lists, formats and cadences. Each industry page describes the program that works in that field and which of our services it uses, so you start from what already works rather than from a blank postcard.

The numbers

Why every one of these industries still mails

~5%average response to prospect lists in ANA response-rate studies, against about 1% for email
~9%average response when mailing existing customers (house lists), per the same studies
Any formatpostcards or any other direct mail, in the size, quantity and specification the job calls for
Every doorEDDM reaches every address on a carrier route with no list and no permit of your own
1,000+pieces per order, each job priced for its city and its timing

Answers

Industry questions

Which industries use direct mail the most?

Real estate, home services, dental and medical practices, restaurants, insurance and financial services, nonprofits, political campaigns, automotive and retail, in roughly that order, plus e-commerce brands that have adopted mail as a performance channel. Each has a program that works, described on its page.

Do you have templates and offers for my industry?

Yes. Every industry page links to templates sized and written for that field, with the offers, formats, lists and cadence that produce results there. A quote request with your industry named gets a recommended program with it.

What postcard size works best for my industry?

It depends on the job, and each industry page names the card. The 6×11 jumbo is the one that gets noticed and the one we suggest for saturating a neighborhood, so it carries openings, just-sold cards, coupon cards and appeals. The 5×8.25 is the lower-cost card for monthly farming, reminders and win-back mail to a list.

Can you handle compliance-sensitive mail?

Yes. Healthcare mail is produced under a business associate agreement, financial and insurance pieces carry the disclosures your compliance contact approves at proof, and political mail carries the required disclaimers and is entered as USPS Political Mail.

Request a free quote

Tell us your industry. We will send the program with the quote.

Tell us what you want to mail, roughly how many and the city it is going to. Whatever the piece is, the quote comes back priced for your city — printing, mail processing and postage — with no obligation, and it comes back in minutes rather than days. No finished design or mailing list needed.

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Request a free quote

Tell us what you want to mail. We will price it for your city.

Tell us what you want to mail, roughly how many and the city it is going to. Whatever the piece is, the quote comes back priced for your city — printing, mail processing and postage — with no obligation, and it comes back in minutes rather than days. No finished design or mailing list needed.

How it works Request a quote