Direct mail for e-commerce & dtc brands
E-commerce postcards: retargeting, win-back and VIP mail that converts
Direct mail postcards for e-commerce and direct-to-consumer brands: abandoned cart retargeting cards, win-back and VIP mail from your customer data, and triggered postcards through Shopify, Klaviyo and the API.
Online brands discovered direct mail when digital ad costs rose and email open rates fell. A postcard to a lapsed customer, a VIP offer to the top 20% of the file, a retargeting card to an abandoned cart: each reaches a customer at home, off screen, in a format that is kept, at a cost per conversion that has made mail a standard channel for DTC brands.
We integrate with Shopify, Klaviyo, Mailchimp and the API so postcards become a step in the flows you already run. Cards are printed in daily batches at program rates, mailed First-Class or Marketing Mail, and measured by code and holdout.
What e-commerce & dtc brands businesses mail
- Abandoned cart and browse retargeting postcards
- Win-back cards to customers inactive 60, 90 or 180 days
- VIP and top-customer offer cards
- Post-purchase thank-you and cross-sell cards
- Subscription renewal and churn-prevention cards
- Seasonal promotions to the house file at Marketing Mail rates
Measuring mail like a digital channel
Every card carries a unique code and URL; conversions are matched by code, by URL and by household name and address against orders. A holdout group, matched but not mailed, gives incremental lift, which is the number that matters. Most brands see the highest incremental return on win-back and retargeting, where the audience already knows the brand, and the highest absolute revenue on seasonal drops to the house file.
The 6×11 as a mini lookbook
A 6×11 postcard shows four or five products at a size that reads, with a QR code to the collection and a code for the offer. Mailed to the top segment of the customer file two to four times a year, it does much of what a catalog did at a fraction of the cost, and it is kept on the counter for weeks.
Get a quote in minutes
Quote a e-commerce & dtc brands mailing for your city
Send the postcard size, the quantity and the city it is going to. Pricing is set for your city and your job, so you get a written quote — printing, mail processing and postage — usually within a business hour, with no obligation.
Answers
E-commerce & DTC Brands direct mail questions
How do e-commerce brands use direct mail?
Mostly as triggered mail inside existing flows: abandoned cart and browse retargeting postcards, win-back cards to lapsed customers, post-purchase thank-you and cross-sell cards, and VIP offers to the best customers. The mail is measured by unique codes and holdout groups like any digital channel.
Can you integrate with Shopify or Klaviyo?
Yes. Native connectors let a Shopify event or a Klaviyo flow send a postcard with the customer's data and products merged in, and delivery status flows back. Zapier and the REST API cover other platforms.
How much does a retargeting postcard cost?
A per-card rate quoted for your program: printing, First-Class postage and the per-piece match fee, with no minimum and a daily cap you set. Win-back cards to your own customer list are quoted the same way, by size and mail class. Ask for a quote with your monthly visitor count.