Direct mail for healthcare & medical
Healthcare postcards: new patient outreach, recalls and Medicare campaigns
Direct mail postcards for medical practices, urgent care, physical therapy, chiropractic, med spas, hearing and vision centers and health plans: new patient cards, EDDM around the clinic, recall reminders and Medicare enrollment mail.
Healthcare mail has to do two things at once: reach the right households within the service area, and handle the data carefully. We do both. New patient and service-line postcards go to households selected by age, family and distance; recall and reminder cards go from your system with the personal fields printed per piece; and we work under a business associate agreement for any mailing that uses patient information.
Urgent care, physical therapy, chiropractic, med spas, dermatology, hearing and vision centers, dental specialists and Medicare Advantage plans all mail on programs that repeat through the year, and EDDM covers the routes around each clinic at the lowest postage.
What healthcare & medical businesses mail
- New patient and "now accepting patients" 6×11 postcards by household type
- EDDM saturation around each clinic location
- Recall, screening and follow-up reminder cards from the practice system
- Medicare Annual Enrollment (Oct 15 – Dec 7) postcards
- Seasonal campaigns: flu, allergy, sports physicals, back-to-school
- Med spa and elective service 6×11 cards to higher-income households
Privacy and HIPAA in practice
Mail that uses patient data (recalls, reminders) is produced under a business associate agreement, the data is encrypted in transit and at rest, access is limited to the production staff on the job, and files are deleted after the mailing. Because a postcard is read in the open, recall and reminder cards carry the appointment prompt and never a condition, a diagnosis or a result. Marketing mail to prospects uses purchased consumer data and never patient data.
Medicare season
The Medicare Annual Enrollment Period runs October 15 to December 7, and mail to the 65-and-over audience is heaviest in September and October. Lists select on age, and the postcards, whether inviting people to a seminar or pointing to plan details, need CMS-compliant language, which your compliance team approves before we print. We hold production slots for AEP because every plan and agency mails in the same six weeks.
What works for clinics
New clinic openings: EDDM to every route within a few miles, twice, plus new movers weekly after that. Service lines: targeted cards by age and household, such as sports physicals to families in July, hearing tests to over-60 households, physical therapy after a partnership with an orthopedic group. Recalls: reminder cards from the system, mailed within two days, which is where automation pays.
Get a quote in minutes
Quote a healthcare & medical mailing for your city
Send the postcard size, the quantity and the city it is going to. Pricing is set for your city and your job, so you get a written quote — printing, mail processing and postage — usually within a business hour, with no obligation.
Answers
Healthcare & Medical direct mail questions
Is your direct mail service HIPAA compliant?
Yes. Mailings that use patient data are produced under a business associate agreement, with encrypted transfer, restricted access and deletion after the job. Because we print postcards, recall and reminder cards are written so that nothing on the card reveals a condition or a result.
Can you mail Medicare Advantage campaigns?
Yes. We mail postcards for plans, agencies and brokers for the Annual Enrollment Period, with lists selected by age and geography, and print only content your compliance team has approved as CMS-compliant.
How much does medical direct mail cost?
It is quoted for the clinic's city and the piece: a 5×8.25 or 6×11 new patient postcard to selected households, a recall reminder card from your system, or 6×11 EDDM around the clinic, with printing, mail processing, postage and any list stated separately. Send the specification through the quote form and a written quote comes back, usually within a business hour.